“From people being interested in making content, I can’t physically handle the amount of inflow requests there are,” he told me. She started telling him about her own work and how perhaps it could be depicted in VR video. The next thing I knew, someone sitting next to us in the hotel restaurant asked us what we were doing, and he gave the demo to her. No wonder watching people experience it doesn’t ever get old for him. He had me put on the equipment and watch a video he directed called “The Evolution of Verse.” It’s heavy on computer-generated imagery, and it’s powerful - it left me with a sense of awe. Milk reached into his backpack and pulled out a Samsung Gear VR headset and a pair of big cushy headphones. That’s the addressable market, not the 60-something million HMDs that are projected by 2020.” “And I mean, in 2020, 80 percent of adults in the world will have a smartphone. “If you love U2, this is an experience that one of the billions of people around the world that have a smartphone can have,” Milk said in a conversation with me at a hotel where he was staying during a recent visit to San Francisco. Milk wants these videos, and others, to be widely accessible. If this approach reminds me of any technology company, it is Apple.Īnd sure enough, Milk and his group have already worked with Apple. But if there’s something that distinguishes Vrse, it’s a commitment to high quality. With enough funding, usage, and third-party adoption, any one of these, or a few of them, could become the big content platform for VR across multiple VR devices. Sure, there are other startups working with VR content: Jaunt, NextVR, Vrideo, Wevr. He has made videos in partnership with Apple Music, NBC, the New York Times, and the United Nations, to name a few. Vrse has raised money from the likes of Andreessen Horowitz, Live Nation, Vice Media, YouTube cofounder Steve Chen, and Elisabeth Murdoch’s Freelands Ventures. But since December of 2014, his life has been focused on virtual reality. His name might sound familiar because Milk has directed music videos for Arcade Fire, Beck, Kanye West, Modest Mouse, and U2, among others. The founder and CEO of Vrse - and a cofounder and creative director at Vrse.works - is Chris Milk. There were no blurry areas blocking the tripod holding up the camera. It was hard to spot seams where the 360-degree video had been stitched together. Unlike some of the VR video content I’ve watched, the video looked clear and felt comfortable to watch the whole way through - I wanted it to last much longer. It’s also available on the Web in Vrse’s custom-built embeddable media player. A production company called Vrse.works produced the video, which you can watch on YouTube through a Google Cardboard headset, or through the startup Vrse‘s app for iOS, Android, or Samsung Gear VR.
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