A nearby witch begins to terrorise the knight, eventually putting a spell on him so dreadful that he is unable to protect the townsfolk any longer. Make Your Audience Hate the Villainīut not all is well in the town. Their goal is to provide the most helpful, personal and convenient service possible to their customers. They believe the surroundings you live in should be a reflection of who you are. For more than 35 years they have helped families to create practical, comfortable and timeless living spaces. Their goal is _.Įxample: Room & Board is a furniture and home furnishings retailer. It doesn't have to be comprehensive, but it should give your audience enough background to understand everything that comes next. Give some detail on their values, their history and their goals. More on that later.)Īnd that's why you should begin your success stories with an intro into your client. Take some time to introduce them, what they do and why. (You actually play more of a supporting role, like a powerful ally. But the real hero should always be your customer, not you. It's an introduction that gives context to the rest of the story.Ī mistake many businesses make is thinking they're the hero in their success stories. This stage is more commonly known as the situation part of any good case study. The smiles on their faces make all his battles worthwhile. He spends his days keeping the townsfolk safe and generally doing good. In a small town there lives a brave knight. The Best Template for Telling Customer Success Stories (in 4 Steps) 1. Most importantly, it works, giving you the power to touch the hearts and convince the heads of your leads, hopefully converting them into buying customers along the way.Īnd I'm going to walk you through that template now. It's a classic story structure that you'll be familiar with from basically every book, movie and play you've ever seen. Whether they're told through text, audio or video, all the best case studies follow a very simple but very effective template. Ease any concerns potential customers may haveĪs long as you don't forget the golden rule, that is.Ī great customer success story needs to be a great story, too.Embrace the authenticity of a real client.Address the challenges your target audience face.How do you encourage leads to jump that final hurdle and buy from you? One of the most powerful ways is with a customer success story.Ĭase studies & success stories let you showcase one customer's experience as an example of what to expect from you and your product or service.Ĭase studies and customer success stories give you the chance to:
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